3 Reasons to Open a Kid to Kid Resale Clothing Franchise
Iconic resale clothing franchise helps entrepreneurs thrive in a business that makes a real difference in their communities
Kid to Kid, the iconic resale resale franchise, is focusing on franchise development efforts that will watch the brand rapidly expanding across the country. Since 1992, Kid to Kid has excelled in helping entrepreneurs thrive in a business that makes a real difference in people’s lives, strengthens communities and reduces the impact on the environment. In 2019, Kid to Kid is actively seeking entrepreneurs who are passionate about helping families and sustainable shopping to join our franchise family.
“Kids grow faster than paychecks,” says Scott Sloan, CEO of Kid to Kid. “Kid to Kid provides a tremendous service to young parents in communities across the nation by helping them save on buying clothing for their growing kids, and giving them money for the items they’re no longer using. As a franchise system, Kid to Kid is an incredible opportunity. Not only is the customer base constantly renewing itself, the business model is recession-resistant and minimizes our impact on the environment. This business is a win-win for franchisees and their customers alike.”
Here are three reasons why owning a Kid to Kid franchise is a best-bet investment:
Resale clothing is a big business
Shopping for used clothing used to be something that Americans kept to themselves. In the wake of the Great Recession and Climate Change, Americans – and especially Millennials, have helped make resale shopping as Mainstream as going to Target, Kohl’s, or going to the mall. In fact, Fortune reports that resale has outpaced the retail industry by 21% and generates more than $24 billion annually. This growth isn’t going to slow down anytime soon, as the resale industry is expected to reach $64 billion in the next 10 years.
By designing a store that was upscale, trendy and highly organized, Kid to Kid has helped to make shopping resale a dynamic part of mainstream culture in communities across the nation. There are no bargain bins, no treasure hunting in the mountains of clothes, and no items that are in rough shape. Instead, Kid to Kid gives customers an experience as though they aren’t shopping second-hand at all. The items, which are arranged by color, by style and size, are carefully selected by what’s currently in fashion, their quality and what consumers actually want to spend money on.
Sustainable Shopping is far better for the environment
One of the reasons why resale clothing is becoming so popular, especially among the coveted younger buying demographic of millennials, is because shopping for new clothing is terrible for the environment. According to Vogue, “Producing a single pair of jeans can take more than 10,000 liters of water, one-fifth of a person’s entire personal water consumption in a lifetime.”
Kid to Kid is the answer to the horrible practices of the fast-fashion industry, and saves hundreds of thousands of items from the landfill every year.
“I fell in love with Kid to Kid. We have the opportunity to sell families clothing at a really affordable rate, which allows them to spend more money in our communities, and save more for themselves,” says Kelli Purser, owner of a Kid to Kid store s in Utah. “The ability to give back to the community, help save the environment and help families save money is why Kid to Kid is such an attractive business to own.”
Kid to Kid believes that we’re better together
Unlike other franchise opportunities in the resale clothing industry, Kid to Kid believes in the concept of We’re Better Together. This means that our entire franchise network is transparent. We share up-to-the-minute sales information that allows franchise owners the ability to compare how their stores are doing in relation to their peers. It also has the added benefit of being able to get help, advice, and counsel from the entire franchise network if a franchise owner hits a rough patch.
“What you measure improves,” says Scott Sloan, CEO of Kid to Kid. “We’ve found that as we’ve shared financial performance information, performance improves, as we’re able to see where the holes are and patch them up immediately. This means that our franchisees aren’t waiting for help, we are proactive in helping. We also help our franchisees learn more about their business on an ongoing basis, including national and regional training sessions. A rising tide lifts all boats, and this philosophy has been tremendous for us.”