What’s Special About the Kid to Kid Culture?
Kid to Kid franchise owners walk-the-walk when it comes to giving back to their communities
Kid to Kid was founded by the same family that still runs it today — and franchisees that join the system share some of the same values: A desire to help families, support the community, and improve the environment.
Starting and building a successful Kid to Kid store is a challenging undertaking, but it can be very rewarding. We’ve learned over the years that all young families, rich or poor, like a bargain and are stoked by the fact that we pay them to recycle. Our network of over 100 stores that help people to buy, sell and trade has become a meaningful part of hundreds of thousands of people’s daily lives.
Kid to Kid is successful because of how we serve our communities
When a customer opens a little pink door and enters a Kid to Kid store, she will see a counter chock full of brightly colored products and walk past neatly organized racks with over ten thousand like-new clothing items that average about $5. She will observe customers receiving cash for the items they brought in to recycle. Between Kid to Kid and its sister brand Uptown Cheapskate, our franchisees have kept over 200 million items out of landfills since inception, which reinforces the relationship with their environmentally sensitive customers.
Medium wrote a piece on the merits of resale shopping titled “What are the Environmental Benefits of Buying Pre-Owned Clothes?” Medium explained: “When many clothes get discarded by most people, it generates an enormous amount of waste. But when those garments are used to their fullest capabilities, then clothing can take up to 10 years before touching a landfill. A lot of water and chemicals go into manufacturing our garments. Approximately 1,800 gallons of water are required to make one pair of blue jeans. If the clothes are recycled, it means we are living a more sustainable life. The water that is used to make these clothes, instead of getting lost as industrial waste, can now be used for other purposes, like drinking water.”
The ability to own a business that’s good for the environment is important to our customers and franchise owners alike:
“The fact that we get to keep so many items out of the landfills is really important,” says Michelle, owner of a Kid to Kid in Tonawanda, NY. “A lot of people can’t afford to go to the mall and pay full price for clothes their kids will quickly grow out of, and the fact that we allow our customers to sell their clothes back, which we can use or donate to charities, is not only environmentally responsible, it’s a much needed service to my community. It’s the circle of life — this business — and it’s really special to be a part of it.”
We don’t just give lip service to giving back
In addition to recycling, donating thousands of items to local charities every year, Kid to Kid hosts two annual charity events on a national level, which goes to support buildOn, an organization that builds schools in developing countries. At these “Charity Fill-A-Bag Sales,” customers pay $25 and are able to stuff as many items into the bag as they can — and all of the money goes directly to buildOn. We also donate 5 cents per customer on an ongoing basis to buildOn if the customer opts out of taking a plastic bag.
Since we began our partnership with buildOn, the results have been extraordinary. Since 2015, we’ve raised hundreds of thousands of dollars to build more than 20 schools in developing countries such as Mali, Burkina Faso, Senegal, Haiti, Nepal, Malawi, and Nicaragua. Through these efforts, we have helped provide thousands of children (and sometimes parents) access to education for the first time.
We also empower owners to donate to charities in their local communities. The clothes they don’t accept from customers can be donated to a charity of the franchise owners’ choice.
“We clothed six children last year after a local family lost everything in a fire,” says Kelli Purser, owner of a Kid to Kid franchise in Utah. “We let them come in, get winter clothes, boots, coats and toys. It made everyone so happy, and it’s such a privilege that we’re able to do that. This business is all about community, about helping each other. That’s what I love most about it.”
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