What’s Special About the Kid to Kid Culture?
The Kid to Kid culture: walk the walk when it comes to giving back to their communities
The Kid to Kid culture starts with the way the company started — a family business with an eye to community responsibility. Today, it’s still run by the same family — and that matters because when entrepreneurs join our brand, they do so because they share the same values that we do: that we’re better together.
Owning a Kid to Kid is a chance to live an incredible life based on community, charity, and environmental sustainability. We cater to young families, and whether our customers are rich or poor doesn’t matter to us in the slightest, because everyone can shop at Kid to Kid and feel great about the money they save and helping to save the planet at the same time. Our focus on affordability has created a network of over 100 stores that are a meaningful part of thousands of people’s daily lives.
Kid to Kid is successful because we understand that the communities we serve make us successful.
When a customer walks into a Kid to Kid, they are walking into a brightly colored store that is neatly organized, and the products on our racks are in-fashion, in terrific shape, with an average cost of less than $5. We also give our customers the ability to sell their clothes back to us directly, and for the clothes we don’t buy, we can donate on behalf of our customers. This keeps thousands and thousands of items out of landfills every week and creates a relationship that is based on giving and trust.
The environmental aspect of this business is not to be underestimated. Most of the clothes we wear end up in landfills, which produces an enormous amount of pollution that Americans are only starting to learn about now. Medium wrote a piece on the merits of resale shopping titled, “What are the Environmental Benefits of Buying Pre-Owned Clothes,” which makes several terrific points on the importance of buying used clothing.
“When many clothes get discarded by most people, it generates an enormous amount of waste. But when those garments are used to their fullest capabilities, then clothing can take up to 10 years before touching a landfill,” the publication states. “A lot of water and chemicals go into manufacturing our garments. Approximately 1,800 gallons of water are required to make one pair of blue jeans. If the clothes are recycled, it means we are living a more sustainable life. The water that is used to make these clothes, instead of getting lost as industrial waste, can now be used for other purposes, like drinking water.”
The ability to own a business that’s good for the environment is likewise tremendously important to our franchise owners and their customers:
“The fact that we get to keep so many items out of the landfills is really important,” says Michelle, owner of a Kid to Kid in Tonawanda, NY. “A lot of people can’t afford to go to the mall and pay full price for clothes their kids will quickly grow out of, and the fact that we allow our customers to sell their clothes back, which we can use or donate to charities, is not only environmentally responsible, it’s a much needed service to my community. It’s the circle of life — this business — and it’s really special to be a part of it.”
We take giving back incredibly seriously
We donate thousands of items to local charities every year, but our commitment doesn’t stop there. Kid to Kid hosts two annual charity events on a national level, which goes to support buildON, an organization that builds schools in developing countries. These events are called Charity Fill-a-Bag Sales, and they are exactly what they sound like: customers pay $15 and are able to stuff as many items into the bag as they can — and all of the money goes directly to buildON. We also donate 5 cents per customer on an ongoing basis to buildON if the customer opts out of taking a plastic bag.
Since we began our partnership with buildON, the results have been extraordinary. Since 2015, we’ve raised more than $500,000 to build more than 14 schools in developing countries such as Mali, Burkina Fason, Senegal, Haiti, Nepal, Malawi, and Nicaragua.
The Kid to Kid culture also empowers owners to donate to charities in their local communities. The clothes they don’t accept from customers can be donated to a charity of the franchise owners’ choice, and simply owning a store can be a tremendous platform for doing good.
“We clothed six children last year after a local family lost everything in a fire,” says Kelli Purser, owner of a Kid to Kid franchise in Utah. “We let them come in, get winter clothes, boots, coats and toys. It made everyone so happy, and it’s such a privilege that we’re able to do that. This business is all about community, about helping each other. That’s what I love most about it.”