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Meet the Kid to Kid Franchise Team

The Kid to Kid Franchise team is led by visionary executives with significant experience helping franchisees thrive

Kid to Kid Franchise Team Co-Founder Shauna Sloan

Shauna Sloan

Founder Kid to Kid

Little did we know when we opened the first children’s resale store 28 years ago, that our concept would expand and grow to be one of the biggest and best resale franchises in the world. We’re still a privately owned family run company — which allows us to have personal relationships with our franchisees. It’s been rewarding for me to watch their kids grow up and in some cases join Mom and Dad in the business as most of our six kids have done. As a mother and grandmother, I relate to the challenges of trying to balance work, family, community and play. I spend most of my time creating systems (including the amazing Baseline Point of Sale program released in 2020) to make that balance possible for our franchise owners. We’d love to have you join our family!

Kid to Kid Franchise Team Co-Founder Scott Sloan

Scott Sloan


My name is Scott Sloan, and I work alongside a talented team that’s dedicated to helping you realize personal and financial goals.

In 1992 my parents Brent and Shauna Sloan were dreaming big when they packed up the family and moved back home to Utah to open the first Kid to Kid store. I played my small part early on: running flyers door to door, helping moms carry loads out to the car, and manage the facility (a fancy way of saying cleaning bathrooms, vacuuming, and changing light bulbs). From that first store Kid to Kid store has grown into a multinational brand with more than 110 stores in four countries. I experienced first-hand the highs and lows that comes with business ownership through those first years, but those experiences seeded a desire within me to own my own business.

My role at BaseCamp has evolved over the years as I worked my way out of facilities maintenance and into administrative and marketing positions. In 2008 I realized my goal when I co-founded Uptown Cheapskate with my sister Chelsea Sloan Carroll. Uptown set out to disrupt the resale industry by offering an upscale, hip environment for young adults to buy and sell fashion that didn’t feel like your typical mom & pop thrift store. In order to stay close to that vision for the brand, Chelsea and I still own and operate several Uptown locations together.

BaseCamp exists to help entrepreneurs like you leverage your time and money to launch and build a business that becomes a legacy for your family. I look forward to writing our story together.

Brighton Sloan

I was a little girl when my parents opened the first Kid to Kid store so I can’t really remember life without it. My first love is acting and singing so after performing in a bunch of plays in my teens, I got a degree in musical theatre from Brigham Young University and formed a little theatre company of my own. I’ve produced, directed, and performed in many shows over the years. Theatre has taught me that to be successful, everyone needs to work together, and that each member of the team–whether they are the lead actress or the sound-board operator–is essential to the success of the show. I’ve worked at Basecamp in many roles over the past 10 years, including store management, franchise support, and training. As a franchisee I’ve experienced the challenges and rewards of building successful stores. I can’t wait to work with you to help you meet your goals.

Kid to Kid Team Member Craig Smith

Craig Smith


Hi. I am Craig Smith, the CFO for BaseCamp. I manage the Accounting and Human Resource needs for BaseCamp and I directly lead our amazing Administration team. I have the privilege of overseeing the BaseCamp Bookkeeping service and helping new and current owners with accounting/financial related projects such as obtaining start-up or expansion financing. I acquired a Bachelor’s of Science Degree in Accounting from the University of Utah and I have multiple years of experience in public accounting, the oil and gas industry, and the audiovisual industry. I’m excited to work with you.

Kid to Kid Franchise Dave Martell

Dave Martell

Director of Franchise Development

My name is Dave Martell and I joined the Kid to Kid Franchise Development team back in 2013. I love working with aspiring entrepreneurs to help them discover if Kid to Kid is the right business model that will help them reach their goals. I take prospective franchisees through a detailed and candid exploration process so they can discover if they will be successful as a Kid to Kid franchisee. I’m passionate about reusing and recycling so I love that I get to help promote this green business all across the country and help more and more parents enjoy the many benefits of shopping second-hand.

Kid to Kid Team Rhett McNamara

Rhett McNamara

Director of IT

I’m Rhett McNamara, I’ve been a technology enthusiast my entire life. As a youth I enjoyed disassembling electronics and re-purposing motors or other components to experiment with and make my own gadgets. My interest quickly pivoted to greener, more silicon-based pastures by building and configuring computers and servers from home. Before joining BaseCamp, my professional experience was in the Customer Service and Call Center environments – including server management, server orchestration, disaster recovery, automation, and team leadership. Now as Director of IT, I ensure that our Technical Support, IT Operations, and Software Development teams have the resources they need to keep our stores on the cutting edge of technology and provide industry-leading support.

Amy Lofgreen

Director of Marketing

I am Amy Lofgreen and I am passionate about resale – especially Kid to Kid. I currently direct our amazing marketing team to help create world class marketing assets and systems for franchisees. My job is to make it easy for franchisees to market their business like a pro.

I have been helping build and strengthen the franchise since July of 2012. I originally helped to transform the way stores managed their product by developing systems to make running a store easier and to ensure the store was selling at capacity. Then I led the Training Department where we pushed the new systems out to the franchisees. Next, I moved onto the Operations team where we built a knowledge base about every aspect of running a store, built new systems to ensure every business consultant gave uniform and correct information to each franchisee, and in that process, was able to cut the time it took to train a new business consultant by more than a year.

I am currently on a mission to transform the Marketing Department into a world-class marketing service for the franchisees, provide upscale marketing for both brands and evangelize for sustainable communities. When not working, you’ll find me playing the piano, trimming trees and rose bushes, reading classics, watching TikTok, or hanging out with my family. My new Covid-19 hobby is rollerskating.

Rachel Milliron

Director of Franchisee Support & Training

I love resale. When I was first introduced to our concept, I felt leery of the idea of used clothing. My previous experiences involved big box donation chains, where you really had to dig for a potential gem (and things smelled musty). I had no idea that such a thing as “upscale resale” existed. Growing up in a large family, money was often tight, and hand-me-down’s were the norm. If a Kid to Kid had been nearby then, it would have changed my family’s life for the better. It is certainly now our first stop anytime we need something. Before coming to Basecamp, I leveraged a political science degree into a professional career in sales and business. My team’s job is to help franchisees excel at retail operations and business ownership, all while improving their bottom line. This is a fast-growing industry that positively impacts local communities and environments. Come change lives with us!

Kid to Kid Team Joslin Wright

Joslin Wright

Director of Administration and Compliance

My name is Joslin Wright, and I am passionate about helping franchisees realize the highest levels of success by following the systems and processes, meeting franchise standards, and giving them the opportunity to learn and network with each other. Beginning in January 2013, I’ve had the pleasure to work alongside our knowledgeable and dedicated support team as director of franchise support for both the Kid to Kid and Uptown Cheapskate brands. Since 2018, I have headed up franchise administration and compliance and overseen the overall customer experience and consistency in order to help elevate our brand and franchise family. From planning the franchise annual meetings, updating and publishing our annual priorities workbooks and ensuring that our franchise network is on solid ground, I am so fortunate to work with talented co-workers and franchisees to make our communities, country and world a better place.

Ready to Own a Kid to Kid Franchise?

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