Thrift, Reimagined
Parents spend a fortune outfitting their kids – but there’s a better way. Kid to Kid gives you the chance to join a proven children’s clothing franchise that transforms resale into an upscale, highly profitable business model.
Franchisee Success is our #1 Priority
We’re proud of the opportunity we offer our franchise owners nationwide.
A $50 Billion Industry Families Love
The resale market for kids’ apparel and gear is both massive and growing rapidly. Parents are always looking for high-quality items at reasonable prices, which makes secondhand a smart, long-term business choice. A thrift store franchise like Kid to Kid delivers value on multiple levels – to franchisees, their customers, and the communities they support.
Think You Know Thrift? Discover Kid to Kid.
Many thrift stores are cluttered and disorganized, which can make shopping a challenge. Kid to Kid delivers an experience that’s entirely different. Our stores are bright, organized, and designed to feel more like a boutique. Each location carries a vast assortment of clothing, toys, books, and equipment to meet the needs of growing families. Our unique approach positions Kid to Kid as a standout children’s franchise – one that turns first-time shoppers into loyal customers.
Big Opportunity, Big Impact
Owning a Kid to Kid franchise means running a business that is both profitable and meaningful. Franchisees benefit from proven systems, strong brand recognition, and comprehensive support, while also helping families save money and keeping millions of items out of landfills each year. Over the past 30+ years, Kid to Kid has made a measurable difference across 27 states, supporting budget-conscious families and helping recycle tens of millions of items each year.
Average Gross Sales (2025)
Average Net Income (2025)
Total Investment Range
For more details, please see Kid To Kid’s 2024 FDD
Kid to Kid Highlights
Proprietary software for pricing, point-of-sale, and inventory management
Real-time data for smarter buying, merchandising, and selling
Hands-on operations and marketing support
National community of highly engaged & experienced franchisees
Industry Leading Technology
Our in-house technology powers every transaction in our stores and serves as a critical competitive edge.
Dedicated Support for Every Store
Franchisee success is our top priority. From training, operations, marketing, and beyond, our goal is simple: to help every franchisee maximize their store’s performance.
Hear From Our Incredible Owners
Kid to Kid has a terrifically vibrant and collaborative community of franchisees that offers another layer of connection and support.
I fell in love with Kid to Kid. The ability to give back to the community, help save the environment, and help families save money is why Kid to Kid is such an attractive business to own.
Kelli Purser
Franchise Owner in Utah
The systems are great, but what has really made this journey amazing is that we have been able to rely on other franchisees. If we just had Jason and Molly’s thrift shop without the context and ability to see everybody else’s successes, we wouldn’t be able to be where we are now.
Jason & Molly Newland
Multi-Unit Franchise Owner in Kentucky
I walked into a Kid to Kid with my 6-month-old at the time and immediately felt elevated. Kid to Kid felt upscale, making me feel smart for shopping resale rather than cheap, which was important to me. This was in January, and I opened my store in November.
Mary Campbell
Franchise Owner in Georgia
Are You the Right Fit?
Kid to Kid is a hands-on investment for leaders who are looking to build a successful business, reshape the retail landscape, and create a strong community around their stores.
All prospective franchisees must submit an application and meet our ownership requirements. We enjoy getting to know each candidate on a personal level, which helps ensure our franchise system continues to thrive.
Frequently Asked Questions
What makes the Kid to Kid model unique?
Kid to Kid offers a premium resale option for children’s items, specializing in buying and selling gently pre-loved, top-brand clothing, toys, and equipment. We curate our entire selection to deliver an enjoyable, clutter-free shopping experience. Imagine 50-70% savings on retail prices, minus the disarray of typical thrift shops. Our resilient model thrives in the booming $50+ billion resale sector, empowering families to stretch their budgets further while diverting millions of products from landfills.
Why choose Kid to Kid over other franchise opportunities?
Supported by a growing wave of customer demand, Kid to Kid combines a strong investment profile, highly efficient operations, and an impactful community orientation. We are also leading the pack in innovation, with our cutting-edge technology setting us apart in a rapidly expanding industry where families prioritize smart, sustainable spending.
What are the requirements to become a Kid to Kid franchisee?
We carefully select franchisees to ensure the right fit for our brand and community. We look for thoughtful leaders who combine humility with agency and a bias for action. To get started, candidates need at least $100K in liquid capital, along with a genuine passion for making a lasting impact in their local communities. No prior retail or business ownership experience is required – many of our most successful owners began as everyday shoppers in our stores. Take the first step by submitting our simple intake form to connect with our team and determine if Kid to Kid is the right opportunity for you.
How long does it take to open a Kid to Kid store?
It typically takes roughly 9-12 months from application to grand opening. We will guide you through site selection, build-out, training, and new store marketing. Our proven blueprint keeps things efficient so you can start serving families sooner.
What kind of support do I get as a new franchisee?
From day one, you will receive comprehensive training on operations, merchandising, and customer service. You also receive tailored guidance on marketing strategies and gain access to Kid to Kid’s proprietary technology for inventory management and appraisal. Our dedicated new store team is with you every step to maximize your store’s early momentum and long-term success.
Ready to Explore Business Ownership with Kid to Kid?
Fill out the short form below to learn more about owning a premier kidswear franchise that combines profitability, sustainability, and community impact.