Thrift, Reimagined
Parents spend a fortune outfitting their kids – but there’s a better way. Join the franchise that is transforming the children’s resale industry with an upscale and highly profitable business model.
Kid To Kid By The Numbers
On Trend & Durable: A $49 Billion Industry Families Love
The kid’s resale industry is both massive and growing rapidly, propelled by families who want to access name brand clothing and other kid’s products but don’t want to break the bank. Resale is also recession-resistant – outperforming during downturns as consumers flock to value.
Think You Know Thrift? You Don't Know Kid to Kid
Most thrift stores are disorganized and dusty, forcing shoppers to dig through cluttered racks in search of hidden treasures. At Kid to Kid, our stores offer the value and the thrill of the hunt from traditional thrift – but in a curated, boutique shopping environment. Every Kid to Kid store also boasts a vast product assortment that meets the demands of growing families. Our stores are unlike anything most people have ever experienced, turning individuals new to resale into loyal customers.
Big Opportunity, Big Impact
Kid to Kid’s unique approach to thrift and proprietary systems support substantial earnings and growth potential. Franchisees also have the opportunity to make a positive, lasting impact. In 2024 alone, our stores kept tens of millions of items out of landfills and supported budget-conscious families across 26 states.
Average Gross Sales (2024)
Average Net Income (2024)
Total Investment Range
For more details, please see Kid To Kid’s 2024 FDD
Kid to Kid Highlights
Proprietary software for pricing, point-of-sale, and inventory management
Real-time data for smarter buying, merchandising, and selling
Hands-on operations and marketing support
National community of highly engaged & experienced franchisees
Industry Leading Technology
Our in-house technology powers every transaction in our stores and serves as a critical competitive edge.
Dedicated Support for Every Store
Franchisee success is our #1 priority. From training, operations, marketing, and beyond, our goal is simple: to help every franchisee maximize their store’s performance.
Hear From Our Incredible Owners
Kid to Kid has a terrifically vibrant and collaborative community of franchisees that offers another layer of connection and support.
I fell in love with Kid to Kid. The ability to give back to the community, help save the environment, and help families save money is why Kid to Kid is such an attractive business to own.
Kelli Purser
Franchise Owner in Utah
The systems are great, but what has really made this journey amazing is that we have been able to rely on other franchisees. If we just had Jason and Molly’s thrift shop without the context and ability to see everybody else’s successes, we wouldn’t be able to be where we are now.
Jason & Molly Newland
Multi-Unit Franchise Owner in Kentucky
I walked into a Kid to Kid with my 6-month-old at the time and immediately felt elevated. Kid to Kid felt upscale, making me feel smart for shopping resale rather than cheap, which was important to me. This was in January, and I opened my store in November.
Mary Campbell
Franchise Owner in Georgia
Are You The Right Fit?
Kid to Kid offers a unique set of advantages, although it isn’t for everyone. It’s a hands-on investment for leaders who are looking to build a successful business and strong community around their stores.
All prospective franchisees must submit an application and meet our minimum ownership requirements. We enjoy getting to know each candidate and take our selection process for new franchisees very seriously.
Ready to Explore Business Ownership with Kid to Kid?
Complete our brief intake form below to get the process started.