Resale, Reimagined
Own the future of children’s resale. Parents spend a fortune outfitting their kids – but there’s a better way. Kid to Kid combines unbeatable value and vast assortment with a boutique-style shopping environment. That unique combination creates a store families love and a compelling business opportunity for franchise owners.
Right Industry. Right Concept. Right Time.
Resale Continues to Take Share From Traditional Retail
The U.S. secondhand apparel market surpassed $50 billion in 2025, growing nearly 4x faster than the broader retail clothing market. With younger families particularly aligned with the ethos of resale, the industry is positioned to capture an increasing share of consumer spending. What’s more, resale tends to hold up when the economy doesn’t, as budget-conscious shoppers trade down to value.
Forget everything you think you know about thrift. At Kid to Kid, customers still enjoy the thrill of finding great deals, but in an organized, curated, and upscale atmosphere. Kid to Kid stores also boast a vast product assortment that meets the demands of growing families. It’s the kind of shopping experience that leaves customers asking why they would ever shop full price again.
Small Business Ownership. Big Retail Resources.
Proprietary software for pricing, point-of-sale, and inventory management
Real-time data for smarter buying, merchandising, and selling
Hands-on operations and marketing support
National community of highly engaged & experienced franchisees
Technology Built for High-Volume Resale
Our proprietary software integrates merchandise appraisal, inventory management, point-of-sale, and real-time reporting, giving franchisees the tools to manage thousands of unique items and make data-driven decisions.
Dedicated Experts. Practical Support.
From site selection and store opening to ongoing operations, marketing, technology, and financial analysis, franchise owners have access to dedicated teams and experienced consultants focused on helping them strengthen their businesses.
Big Opportunity, Big Impact
Owning a Kid to Kid franchise gives you the opportunity to build a profitable business while creating a meaningful impact. In 2025 alone, our stores kept tens of millions of items out of landfills and supported budget-conscious families across 27 states.
Average Gross Sales (2025)
Average Net Income (2025)
Total Investment Range
For more details, please see Kid To Kid’s 2024 FDD
Kid to Kid has a has a strong community of franchisees who share advice, ideas, and support.
I fell in love with Kid to Kid. The ability to give back to the community, help save the environment, and help families save money is why Kid to Kid is such an attractive business to own.
Kelli Purser
Franchise Owner in Utah
The systems are great, but what has really made this journey amazing is that we have been able to rely on other franchisees. If we just had Jason and Molly’s thrift shop without the context and ability to see everybody else’s successes, we wouldn’t be able to be where we are now.
Jason & Molly Newland
Multi-Unit Franchise Owner in Kentucky
I walked into a Kid to Kid with my 6-month-old at the time and immediately felt elevated. Kid to Kid felt upscale, making me feel smart for shopping resale rather than cheap, which was important to me. This was in January, and I opened my store in November.
Mary Campbell
Franchise Owner in Georgia
Are You the Right Fit?
Kid to Kid is built for ambitious entrepreneurs who want to lead a team, run a high-volume retail business, and create something lasting in their community. We’re looking for financially qualified, hands-on owners who are ready to commit the time and energy required to build a successful business.
Frequently Asked Questions
What makes the Kid to Kid model unique?
Kid to Kid offers a premium resale option for children’s items, specializing in buying and selling gently pre-loved, top-brand clothing, toys, and equipment. We curate our entire selection to deliver an enjoyable, clutter-free shopping experience. Imagine 50-70% savings on retail prices, minus the disarray of typical thrift shops. Our resilient model thrives in the booming $50+ billion resale sector, empowering families to stretch their budgets further while diverting millions of products from landfills.
Why choose Kid to Kid over other franchise opportunities?
Supported by a growing wave of customer demand, Kid to Kid combines a strong investment profile, highly efficient operations, and an impactful community orientation. We are also leading the pack in innovation, with our cutting-edge technology setting us apart in a rapidly expanding industry where families prioritize smart, sustainable spending.
What are the requirements to become a Kid to Kid franchisee?
We carefully select franchisees to ensure the right fit for our brand and community. We look for thoughtful leaders who combine humility with agency and a bias for action. To get started, candidates need at least $100K in liquid capital, along with a genuine passion for making a lasting impact in their local communities. No prior retail or business ownership experience is required – many of our most successful owners began as everyday shoppers in our stores. Take the first step by submitting our simple intake form to connect with our team and determine if Kid to Kid is the right opportunity for you.
How long does it take to open a Kid to Kid store?
It typically takes roughly 9-12 months from application to grand opening. We will guide you through site selection, build-out, training, and new store marketing. Our proven blueprint keeps things efficient so you can start serving families sooner.
What kind of support do I get as a new franchisee?
From day one, you will receive comprehensive training on operations, merchandising, and customer service. You also receive tailored guidance on marketing strategies and gain access to Kid to Kid’s proprietary technology for inventory management and appraisal. Our dedicated new store team is with you every step to maximize your store’s early momentum and long-term success.
Ready to Explore Business Ownership with Kid to Kid?
Fill out the short form below to learn more about owning a premier kidswear franchise that combines profitability, sustainability, and community impact.