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What Is Kid to Kid Franchise?

Iconic Kid to Kid franchise excels in helping families save big on clothing for their children

Kid to Kid franchise was founded in 1992 by a young couple who knew what all young couples know — it costs a fortune to buy clothes for your children.

Fast forward 25 years later, and Kid to Kid is the premier kids resale clothing franchise in the nation. With more than 100 locations open, Kid to Kid is thriving in the booming resale clothing industry. According to Fortune, Resale has outpaced the retail industry by 21% and generates more than $24 billion annually. This growth isn’t going to slow down anytime soon, as the resale industry is expected to reach $64 billion in the next 10 years.

“I was a young mother with four children,” says Shawna Sloan, Founder of Kid to Kid. “I was shopping secondhand, and I realized that there wasn’t an organized way for young parents to do this. There wasn’t a store they could go to and get the items they wanted, as well as sell their items back so that they could go to the families that really need them. It’s an unlimited market because there’s always going to be new kids who rapidly outgrow their clothes, and there’s always going to be parents who need to do the shopping.”

By designing a store that was upscale, trendy and highly organized, Kid to Kid has helped to make shopping resale a dynamic part of mainstream culture in communities across the nation. There are no bargain bins, no treasure hunting in the mountains of clothes, and no items that are in rough shape. Instead, Kid to Kid gives customers an experience as though they aren’t shopping second-hand at all. The items, which are arranged by color, by style and size, are carefully selected by what’s currently in fashion, their quality and what consumers actually want to spend money on.

“We wanted to create a retail environment that would be appealing to mainstream shoppers,” says Brent Sloan, Co-Founder of Kid to Kid. “In the last several years, there’s been a retail apocalypse in brick-and-mortar stores, but that hasn’t impacted the resale market at all. Moms want to come into a high-quality store that they trust, and they can choose several items for their kids at once, and also sell the items that their kids grew out of. Millennials especially like choice, and the fact that they come and select from thousands of items in our stores makes it a great experience because we’re one-third of retail prices and we offer all the choice that consumers want.”

Kid to Kid is committed to sustainable shopping

One of the reasons why resale clothing is becoming so popular, especially among the coveted younger buying demographic of millennials, is because shopping for new clothing is terrible for the environment. Vogue published an article titled, “How Your Fast-Fashion Habit is Harming More than the Earth,” which details exactly how shopping for new clothes negatively impacts everything from greenhouse gas emissions to workers’ rights and more:

“Producing a single pair of jeans can take more than 10,000 liters of water, one-fifth of a person’s entire personal water consumption in a lifetime,” the publication writes. “And if we’re not clad in cotton, we are usually to be found in a form of polyester. According to the World Resources Institute, world polyester production releases greenhouse gas emissions equivalent to 185 coal-fired power plants every year.”

Kid to Kid is an answer to the terrible practices of fast-fashion. Our stores sell mainly used products, and because of this, we keep thousands upon thousands of items from reaching landfills and polluting the earth. The world is precious, and so are our children, and Kid to Kid makes it easy for young and growing families to shop sustainably, all while saving tons of money at the same time.

“I fell in love with Kid to Kid. We have the opportunity to sell families clothing at a really affordable rate, which allows them to spend more money in our communities, and save more for themselves,” says Kelli Purser, owner of a Kid to Kid store s in Utah. “The ability to give back to the community, help save the environment and help families save money is why Kid to Kid is such an attractive business to own.”

Our Success is Your Success

Kid to Kid is passionately committed to the success of our franchise owners. In the past 25 years, Kid to Kid has created a proven business model that allows entrepreneurs to really make an impact in their communities, and in that time, we have invested significantly in state-of-the-art technology, marketing experts, real-estate experts, ongoing training platforms and more to provide you with a world-class support platform.

In the coming years, Kid to Kid plans to open hundreds of locations in America and around the world — and if you’re an entrepreneur with a passion for children, families and becoming a meaningful part of your community, Kid to Kid is your chance to be a dynamic part of one of the only environmentally responsible industries out there.

“As a franchisor, our goal is to help franchisees be successful in our system,” says Scott Sloan, CEO of Kid to Kid. “Our goal is to drive profitability, manageability, and growth of the stores in the system. We do that by providing world-class franchisee support in all aspects of the business. We have a full-service marketing team, including social media experts, that makes it easy for franchisees to get the word out to their communities. We have a bookkeeping team to help our franchisees exceed their financial goals. We have a proprietary software suite, which includes managing the buying process as well as providing detailed data and key performance indicators to help become more profitable in your business. Our support is robust, and we’re very active in ensuring that your business has all the tools you need to thrive.”

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