Industry-Leading Training & Support
A Franchisee First Approach
Most of our franchisees joined Kid to Kid without any prior business ownership experience. We have developed comprehensive training and store support programs to help each owner maximize their success and overall satisfaction as a member of our community.
Our Commitments
- Focus on franchisee success above all else
- Provide comprehensive training & support
- Continuously innovate & push our brands forward
Startup Training & Support
Not all franchises offer the same level of training & support. At Kid to Kid, our dedicated team will be with you every step of the way. From site selection and store design to operational training and new store marketing, we have carefully honed our New Store process.
We also maintain a high-touch approach to support our franchisees throughout the full lifecycle of store ownership. Our operations, marketing, technology, and finance teams are always available and excited to help franchisees improve their results.
Industry Leading Training
We have developed a comprehensive training curriculum that will help you learn what it takes to successfully operate a Kid to Kid.
Online Training
Extensive library of training modules and videos that cover the fundamentals of our business.
In-Person Training
4-day intensive program at our office in Salt Lake City, where you and a cohort of other trainees will dive deep into our systems for store operations, marketing, technology, and financial management.
In-Store Internship
6-day internship with one of our highest-performing franchisees, where you will get hands-on experience in how to master our business model.
Site Selection & Build Out
Our dedicated new store team will help you find a great site for your store, analyzing demographic data, traffic patterns, and other data points in your local market. From there, we will help you design and outfit your space and will work closely with you as you prepare for your Grand Opening.
New Store Marketing
We have a well-developed strategy for building excitement in your community. Our turnkey program for paid digital marketing takes a lot of the work completely off of your plate. At the local level, our marketing guides, grassroots tactics, and extensive library of social media posts will help you develop a distinct personality for your store.
“We’re incredibly proud of our training curriculum and support resources. We’ve mapped out every aspect of what it takes to be successful in our business. Our franchisees come from all different walks of life, and we take pride in helping them become thriving business owners.”
Zach Gordon
Co-CEO of BaseCamp
Support Throughout the Full Lifecycle
Our commitment to you doesn’t end once your store is open. Your success will remain our #1 priority as you work to expand your business over time.
Dedicated Operations Consultants
Each franchisee works with a specific Field Operations Consultant, whose focus is to help maximize the profitability, manageability, and growth of every store. Franchisees typically meet with their Field Operations Consultant at least once per month to analyze performance and form action plans to accelerate growth.
Integrated Marketing Resources
Most of our franchisees aren’t marketing experts – and they don’t need to be. At Kid to Kid, our goal is to make the complex and constantly changing marketing landscape as digestible as possible. Our team is here to help with paid digital advertising, organic social media, grassroots marketing, promotional campaigns, and more.
Tech Enabled Operating Model
We believe our technology infrastructure and software are the best in the resale industry. Our point-of-sale system, product appraisal, and inventory modules power every transaction in our stores. We generate millions of data points each year that make our programs better and better over time and give our franchisees a significant competitive edge.
Finance & Accounting Made Easy
The financial performance of every franchisee is extremely important to us. At Kid to Kid, franchisees benefit from our in-house accounting team, which not only keeps the books but also helps stores analyze and optimize their results.
Supportive Franchise Community
At Kid to Kid, we firmly believe that we are better together. We are lucky to have an incredible community of franchisees that go out of their way to provide advice and even boots-on-the-ground support to each other. This camaraderie is one of our most valuable assets and is one of the most important criteria we evaluate when considering new franchisees.
Expansion & Exit Planning
Whether you aim to build a community around a single store or build a multi-store enterprise, our team is here to help you achieve your long-term goals at every stage. This includes transition planning when franchisees eventually look to exit.
Let’s Get Started!
Frequently Asked Questions
What training is provided for new Kid to Kid franchisees?
Our proven training program equips you with everything needed to succeed. Our curriculum spans virtual training resources, in-person classroom sessions, and an in-store internship. Our comprehensive approach ensures you feel confident leading your team and delighting customers from the moment your store opens its doors.
How does the classroom training phase work?
You’ll spend 4 days at our headquarters diving into core concepts like merchandising, inventory management, team leadership, marketing, and financial preparedness. Interactive sessions and real-world simulations build your skills in a supportive group setting. You will learn the ins and outs of our proprietary software suite, how to curate appealing displays that drive sales, and strategies for creating memorable customer interactions that foster loyalty.
What happens during in-store training at Kid to Kid?
You’ll get hands-on experience working at an established store, learning all of the ins and outs of day-to-day operations. This phase is all about bridging the gap between learning and doing.
Are there virtual training resources?
Yes, our online portal offers anytime access to modules on a wide array of topics. These resources let you review materials at your pace and refer back to specific modules over time. Whether you need a refresher on buying practices or inventory management, these self-paced resources keep your skills sharp without requiring travel.
What ongoing operational support do Kid to Kid owners receive?
Every franchisee has a dedicated operations consultant that will speak with you at least monthly and visit your store at least once every year. These operations consultants also host regional events to deepen collaboration between franchise owners. Field consultants bring fresh eyes to your operations, offering tailored advice. Beyond your operations consultant, franchisees have access to round-the-clock support across every functional area, including marketing, technology, and finance. This layered support system is why our franchisees report feeling empowered rather than overwhelmed, allowing them to focus on growth and community impact.
How does Kid to Kid help with marketing and promotions?
Kid to Kid franchisees benefit from comprehensive marketing support. Our team has expertise across all core marketing strategies, including paid advertising, organic social media, grassroots marketing, promotional activities, loyalty, and beyond. We provide practical training and a vast array of off-the-shelf resources so that franchisees can execute their marketing responsibilities with confidence. Through initiatives like the National Marketing Program, which handles the majority of franchisee’s paid marketing needs, we also endeavor to take as much off a franchisee’s plate as possible, allowing them to focus more time on operating their business and delivering a great customer experience in their stores.