Our Story
Kid to Kid was founded in 1992 by a young couple who understood what all young couples know – it costs a small fortune to buy clothes for your children. Fast forward 30 years, and Kid to Kid has established itself as the premier kid’s resale franchise, with >110 stores across 26 states and several international markets. And we’re only getting started! With a passion for resale, a focus on community engagement, a commitment to innovation, and a truly unique customer experience, Kid to Kid is poised to accelerate its growth for years to come.
A Retail Experience Like No Other
Unbeatable Value
For once, customers don’t have to choose between quality and affordability. At Kid to Kid, each store brings an expansive selection of high-quality, gently used items to the masses – all at unbeatable prices. With prices typically 50- 70%+ off original retail, Kid to Kid’s value proposition is truly second-to-none. As an owner, our franchisees can also take pride in knowing that they are helping families in their communities make ends meet. As our founders like to say, “Kids grow faster than paychecks!”
Upscale Design
When shoppers walk into a Kid to Kid for the first time, they might not even realize that they are in a secondhand clothing store – except when they look at our prices. We take great pride in our in-store experience, which has been carefully crafted over time and is immediately recognizable for both its upscale design and vibrancy. In short, shopping at Kid to Kid feels far different than at a typical dusty, disorganized thrift store. It’s no surprise then that Kid to Kid is able to attract, retain, and delight a much broader customer base than our competition.
Pursuit Of Perfection
Community Impact
Every Kid to Kid franchisee has the opportunity to make a positive, lasting impact both in their local community and on the world more broadly. On the local level, Kid to Kid stores are often bedrocks of their communities, providing meaningful employment opportunities, helping families stretch their paychecks further, and supporting a wide array of charitable causes every year.
Return On Investment
Kid to Kid stores bring considerable value to their communities, and also support an attractive economic value proposition for our franchisees. As shown in our latest FDD, in 2023, our average store generated >$890K of Gross Sales and >$100K of Net Income, with our top quartile stores delivering even more impressive results. Ultimately, the most important ingredients for success are hard work and dedication, although the performance of our franchisees illustrates the power of our business model.
Kid To Kid Accolades
As Kid to Kid has continued to grow in both awareness and adoption, so has the recognition we have received from both the franchise community and beyond. Kid to Kid has been named to Entrepreneur Magazine’s “Franchise 500” for over 10 consecutive years. In 2025, Kid to Kid was also included on Franchise Business Review’s list of Top 200 Franchises, which is based on franchisee satisfaction and earnings potential, as well as franchisor training and support. Our stores have also been featured in some of the nation’s top media outlets. As Kid to Kid’s differentiated model continues to move into the spotlight, we expect momentum to only accelerate.
ABC’s Good Morning America
By combining a high-quality boutique experience with an operation that continually fuels stores with fresh in-season merchandise, Kid to Kid and Uptown Cheapskate not only meet consumer demand but also contribute to the circular fashion economy.
Forbes