2021 is the Right Time to Invest in a Kid to Kid Franchise

America’s premier children’s resale franchise is a proven business model ramping up for another banner year

According to thredUP’s 2020 Resale Report, resale grew 25 times faster than the broader retail sector in 2
019. The secondhand market is projected to more than double in the next five years, hitting some $64 billion. The Kid to Kid franchise is experiencing astonishing growth as a children’s resale clothing business and has expanded to close to 100 locations across the country. We are one of the leading upscale resale concepts for kid’s clothing because of our sustainability and recession-resistance qualities. 

Founded in 1992, Kid to Kid began as a business venture by a young couple who understood that buying clothing for their growing family cost a small fortune. Almost 30 years later, Kid to Kid, has grown to meet the demand of the market and excel in helping entrepreneurs prosper.

In 2020, consumers may have shifted their spending to essential goods, but given the growth of the resale market despite the global pandemic, the upward trend is expected to continue post-virus – hitting an estimated $36 billion in 2021. Consumers are more environmentally conscious and demand ethical products from companies today. Kid to Kid franchises will continue to increase with the resale market because our proven business model accommodates consumer demands, along with fulfilling the profit potential for franchise owners. 

“Kids grow faster than paychecks,” says Scott Sloan, CEO of the franchise brand. “Kid to Kid provides a tremendous service to young parents in communities across the nation by helping them save on buying clothing for their growing kids and giving them money for the items they’re no longer using. As a franchise system, Kid to Kid is an incredible opportunity. Not only is the customer base constantly renewing itself, but our business model is recession-resistant and minimizes our impact on the environment. This business is a win-win for franchisees and their customers alike.”

Kid to Kid franchise is a low-cost investment opportunity with high rewards that gives back to the community

Thanks to a combination of concerns for the environment, a shift toward minimalism, and a preference for fewer higher-quality pieces of clothing, consumer closets are increasingly filled with secondhand items. 

Kid to Kid franchisees have a common desire to help families, support the community, and improve the environment. The ability to own a business that’s good for the environment is important to our customers and franchise owners alike. 

Building a successful children’s resale clothing business with Kid to Kid can be incredibly rewarding and affordable. The iconic children’s resale clothing franchise helps families save big on name brands, fashionable trends, and other kids’ products in a way that is both environmentally sustainable and personally empowering. When an entrepreneur joins the Kid to Kid franchise network, they become a part of our family. 

We’ve learned over the years that all families, small or large, like a bargain and find our concept helpful because we pay them to recycle. Our network of industry leaders provides an opportunity for entrepreneurs seeking a mentor. Plus, our Kid to Kid franchise stores are becoming a meaningful part of the American family dynamic. 

In addition to recycling, donating thousands of items to local charities every year, Kid to Kid hosts two annual charity events on a national level, which go to support buildON, a non-profit charged with ending poverty around the world. Since we began our partnership with buildON in 2015, we’ve raised over $500,000 to build more than 14 schools in developing countries. Businesses that give back have a huge selling point to offer customers. More than ever, people are looking to support local small businesses that share their values, so they know their money is benefiting their community. 

“The fact that we get to keep so many items out of the landfills is really important,” says Michelle, owner of a Kid to Kid in Tonawanda, NY. “A lot of people can’t afford to pay full price for clothes their kids will quickly grow out of, and the fact that we allow our customers to sell their clothes back, which we can use or donate to charities, is not only environmentally responsible, it’s a much-needed service to my community. It’s the circle of life — this business — and it’s really special to be a part of it.”

Ready to Own a Kid to Kid Franchise?

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