A Children’s Franchise Opportunity That Gives Back and Grows
A Unique Franchise Investment Opportunity
Kid to Kid offers a children’s franchise opportunity that’s all about combining purpose and profit. Our secondhand business model is thriving thanks to a proven business model and a rapidly expanding resale market. By offering growing families unbeatable value, our stores also outperform in any economic climate, making it a great time to get involved.
We’re looking for motivated individuals who want to open their own secondhand store and bring affordable, sustainable, and smart shopping to families in their community. With our guidance, you can create your own thriving business – one that’s built to transform people’s perception of resale and leave a positive, lasting impact.
Project Costs
After helping more than 100 stores open, we’ve built clear processes that helps new franchisees start off strong and build lasting momentum. From choosing the location for your store to opening your doors, we’ll guide you through every step of launching your business.
Upfront Costs
- Initial Investment: $327K - $587K (Midpoint: $457K)
- Franchise Fee: $25K
Royalties & Marketing Fund
- Royalty Fee: 5.0%
- Marketing Fund: 0.5%
Financial Requirements
- Minimum Liquid Capital: $100K+
- Minimum Net Worth: $200K+
Return On Investment
Average Gross Sales
Average Net Income
Top Quartile Gross Sales
Top Quartile Net Income
Kid to Kid stores deliver both real community value and strong earnings potential. Our franchisees’ results highlight the strength of the Kid to Kid business model, showing that it’s possible to build a meaningful business with solid returns from just one store. With territories available in most markets franchisees can territories available in most markets, franchisees can then grow into multiple clothing store investments over time.
Financing Support
Our team is here to help you secure the right funding to get started. We’ll help you prepare a detailed business plan, connect you with trusted lenders, and walk you through SBA loan options and other financing opportunities.
A Thriving Resale Industry
Kid to Kid is part of the over $50BN clothing resale industry, which continues to grow by close to double digits each each. As more families look for affordable, convenient, and sustainable ways to shop, our stores are there to meet that demand.
If you’re searching for a kid’s franchise to invest in, Kid to Kid offers a proven model backed by years of experience and a rapidly-growing industry.
Resale Industry Stats
- The U.S. secondhand apparel market is forecasted to grow to $70BN by 2029.
- Resale has grown 5x faster than the overall apparel sector & typically thrives in challenging economic conditions.
- Thrifting is especially popular with Millennials and Gen Z consumers.
- Shopping resale helps conserve resources and supports the environment.
Frequently Asked Questions
How much does it typically cost to open a Kid to Kid store?
New stores usually cost between $326,502 and $587,302 to open, depending principally on size and location.
How much can I expect to earn as a Kid to Kid franchisee?
Based on our current Franchise Disclosure Document (FDD), the average Kid to Kid store generates $938K of sales and $91K of net income. Top-performing stores reach $1.4M in sales and $169K in net income.
How quickly do stores typically achieve profitability?
Most stores reach profitability within 12 to 18 months, although timelines can vary.
How do franchisees typically fund their investment?
Many franchisees use Small Business Administration (SBA) loans or other debt financing to fund 80% or more of their total project cost.
What are the personal financial requirements to open a Kid to Kid store?
We require that franchise candidates have a minimum net worth of $200K, cash available to invest of at least $100K, and no bankruptcy in their financial history. These parameters typically align with SBA requirements and are designed to ensure that you have a solid foundation to launch, build, and grow a strong enterprise.
Is there an opportunity to open multiple stores?
Yes. There are several dozen multi-unit franchisees across the Kid to Kid system. We have territories available across most markets, leaving space for both new and existing franchisees to scale to multiple stores over time.
How big is the secondhand apparel industry?
The resale apparel market in the U.S. is generates over $50 billion in annual revenue and continues to grow rapidly.
*Store financial metrics, including sales, profitability, and development costs, are per the 2025 Kid to Kid Franchise Disclosure Document (FDD)