Our Story
Kid to Kid was founded in 1992 by a young couple who knew what most parents quickly learn – kids grow fast, and keeping up with their wardrobes can get expensive. What started as a practical solution for families has grown into one of the most recognizable children’s franchise brands in the country.
More than 30 years later, Kid to Kid is a leading children’s clothing franchise with over 115 locations across 27 states and several international markets. With strong brand momentum and growing demand for resale and sustainability, the Kid to Kid franchise is positioned for long-term growth.
A Retail Experience Like No Other
Unbeatable Value
At Kid to Kid, families shop high-quality kids’ clothing, shoes, toys, and baby gear at prices that make sense. Each store offers a large, carefully curated selection of items priced 50–70%+ off original retail.
As a franchise owner, you play a direct role in helping local families stretch their budgets while operating one of the top kids’ franchises. As our founders like to say, “Kids grow faster than paychecks!”
Upscale Design
Most first-time customers have never seen anything like our stores. We take great pride in our in-store experience, which features an upscale design and high-energy vibe. You probably wouldn’t be able to tell you’re in a secondhand clothing store – until you see our prices.
Pursuit of Perfection
Kid to Kid combines the resources of an established brand with the entrepreneurial mindset of a startup. Every day, our team comes to work on a mission to push both our internal systems and store-level performance to new heights. We aim to make Kid to Kid the category-defining concept in kids’ resale.
Community Impact
Kid to Kid franchise owners are active participants in their local communities. By buying and reselling gently used kids’ items, stores help families save money while keeping millions of items out of landfills every year.
This approach appeals to entrepreneurs interested in sustainable franchise opportunities that are community-minded and align with how today’s families shop.
Return On Investment
Kid to Kid stores add significant value to their local communities and can also be an attractive economic proposition for owners. In 2024, our average store generated $938K of Gross Sales and $91K of Net Income, while top quartile stores generated $1.4MM of Gross Sales and $169K of Net Income.
Kid To Kid Accolades
As the Kid to Kid brand continues to grow, industry recognition has followed. Kid to Kid has been named to Entrepreneur Magazine’s Franchise 500 for more than 10 consecutive years. In 2025, the brand was also included on the Franchise Times Top 400 and Franchise Business Review’s Top 200 Franchises, a ranking based on franchisee satisfaction, earnings potential, and franchisor training and support.
As Kid to Kid’s differentiated model continues to move into the spotlight, we expect momentum to only accelerate.
ABC’s Good Morning America
By combining a high-quality boutique experience with an operation that continually fuels stores with fresh in-season merchandise, Kid to Kid and Uptown Cheapskate not only meet consumer demand but also contribute to the circular fashion economy.
Forbes
Entrepreneur Magazine
Let’s Get Started!
Now is the time to join one of the most established kids’ franchises in clothing resale. We offer strong brand recognition, community impact, and a proven business model built for long-term growth.
Contact our team today to learn more.