Our Story
Kid to Kid was founded in 1992 by a young couple who understood what all young couples know – it costs a small fortune to buy clothes for your children. Fast forward 30 years, and Kid to Kid has established itself as the premier kid’s resale franchise, with >115 stores across 26 states and several international markets. With a lot of pent up momentum, Kid to Kid is poised to accelerate its growth for years to come.
A Retail Experience Like No Other
Unbeatable Value
At Kid to Kid, customers don’t have to choose between quality and affordability. Each store offers an expansive and highly curated selection of kid’s items – all at 50- 70%+ off original retail. As a franchisee, you can take pride in knowing that you are helping local families make ends meet. As our founders like to say, “Kids grow faster than paychecks!”
Upscale Design
Most first-time customers have never seen anything like our stores. We take great pride in our in-store experience, which features an upscale design and high-energy vibe. You probably wouldn’t be able to tell you’re in a secondhand clothing store – until you see our prices.
Pursuit Of Perfection
Kid to Kid combines the resources of an established brand with the entrepreneurial mindset of a startup. Every day, our team comes to work on a mission to push both our internal systems and store-level performance to new heights. Our aim is to make Kid to Kid the category defining concept in kid’s resale.
Community Impact
Our franchisees are leaders in their local communities and take pride in knowing that their efforts help individuals and families stretch their paychecks. Our business model also keeps tens of millions of items out of landfills each year, serving our core ethos of doing business in a sustainable way.
Return On Investment
Kid to Kid stores add significant value to their local communities and can also be an attractive economic proposition for owners. In 2024, our average store generated $938K of Gross Sales and $91K of Net Income, while top quartile stores generated $1.4MM of Gross Sales and $169K of Net Income.
Kid To Kid Accolades
As Kid to Kid has continued to grow in both awareness and adoption, so has the recognition we have received from both the franchise community and beyond. Kid to Kid has been named to Entrepreneur Magazine’s “Franchise 500” for over 10 consecutive years. In 2025, Kid to Kid was also included on Franchise Business Review’s list of Top 200 Franchises, which is based on franchisee satisfaction and earnings potential, as well as franchisor training and support. Our stores have also been featured in some of the nation’s top media outlets. As Kid to Kid’s differentiated model continues to move into the spotlight, we expect momentum to only accelerate.
ABC’s Good Morning America
By combining a high-quality boutique experience with an operation that continually fuels stores with fresh in-season merchandise, Kid to Kid and Uptown Cheapskate not only meet consumer demand but also contribute to the circular fashion economy.
Forbes
Entrepreneur Magazine
Let’s Get Started!
Now is the time to join the premier franchise concept in clothing resale. Contact our team today.