Thrift, Reimagined
Parents spend a fortune outfitting their kids – but there’s a better way. Join the franchise that is transforming the children’s resale industry with an upscale and highly profitable business model.
Kid to Kid By The Numbers
On Trend & Durable: A $49 Billion Industry Families Love
The kid’s resale industry is both massive and growing rapidly, propelled by families who want to access name brand clothing and other kid’s products but don’t want to break the bank. Resale is also recession-resistant – outperforming during downturns as consumers flock to value.



Think You Know Thrift? You Don't Know Kid to Kid
Most thrift stores are disorganized and dusty, forcing shoppers to dig through cluttered racks in search of hidden treasures. At Kid to Kid, our stores offer the value and the thrill of the hunt from traditional thrift – but in a curated, boutique shopping environment. Every Kid to Kid store also boasts a vast product assortment that meets the demands of growing families. Our stores are unlike anything most people have ever experienced, turning individuals new to resale into loyal customers.

Kid to Kid Highlights

Proprietary software for pricing, point-of-sale, and inventory management

Real-time data for smarter buying, merchandising, and selling

Hands-on operations and marketing support

National community of highly engaged & experienced franchisees

Tailored Training & Support
Franchisee success is our #1 priority. From training, operations, marketing, and beyond, our goal is simple: to help every franchisee maximize their store’s performance.
- End-to-end startup training & support
- Dedicated Operations Consultants
- Integrated marketing resources
- Finance & accounting made easy
- Expansion & exit planning

The Leader In Resale Technology
Kid to Kid’s technology infrastructure is truly second-to-none and unlike anything else you’ll see in resale. From our point of sales system, to our inventory management and appraisal program, and beyond, the technological backbone of our stores is all proprietary and built on decades of experience and millions of customer data points. These systems represent a critical competitive advantage of our stores – one that we expect to expand for years to come.
Big Impact, Big Opportunity
- Unique and tech forward business model
- Growing wave of passionate customers
- Strong earnings and growth potential
- Opportunity to make a positive, lasting impact
- Runway for meaningful expansion across the country
Average Gross Sales (2024)
Average Net Income (2024)
Total Investment Range
For more details, please see Kid To Kid’s 2024 FDD
Hear From Our Incredible Owners
Kid to Kid has a terrifically vibrant and collaborative community of franchisees that offers another layer of connection and support.

Ready to Explore Business Ownership with Kid to Kid?
Complete our brief intake form below to get the process started.