Kid to Kid’s Culture: A Family-Oriented Franchise That’s Also Good for the Environment
Fast-growing resale clothing franchise helps families clothe their kids affordably, and fashionably
2020 has been a tumultuous year for many. Kid to Kid franchise owners make it easy for families to buy the latest clothing trends for their kids, while supporting a resale business model that is environmentally friendly and a caring partner with local, and even global, charities.
Founded in 1992 and with close to 100 locations nationwide, Kid to Kid buys and sells the best clothing items that kids outgrow, attracting consumers from all economic levels. A Kid to Kid franchise also checks all boxes for millennial parents who are eco-conscious and are as eager to buy secondhand clothing, if not more likely, than they are buying new. They’re just one demographic contributing to the booming resale clothing industry, on track to reach $64 billion by 2024.
“People want to do something good for the community and for the environment. The concept behind Kid to Kid is great. Kids outgrow their stuff and it doesn’t go in a landfill, it goes to another family to love,” says New York Kid to Kid owner Michelle Talley who is opening a second location.
Many Kid to Kid owners like Talley also work with customers to donate any gently used items not accepted for resale, but still suitable to wear, to local charities. “So, you are not only buying and selling resale, you are donating your stuff. It is a win/win for everybody,” Talley says.
Joining a franchise is like joining a family of like-minded business owners. The family that founded Kid to Kid is still in charge today — and franchisees that join the system share some of the same values: A desire to help families, support the community, and improve the environment.
Kid to Kid Owners Are All About Giving Back
Owning a Kid to Kid store is a rewarding and fun business to own. Our stores are brightly lit, well-organized and feel more like an on-trend store at the mall than a unorganized thrift shop with drab lighting and a utilitarian aesthetic. There aren’t many families who will turn down a good deal and most people are thrilled to give back to their community and help the environment at the same time. Our stores help people buy, sell and trade gently used kids’ stuff and become a meaningful part of hundreds of thousands of people’s daily lives.
“The fact that we get to keep so many items out of the landfills is really important,” says Talley. “A lot of people can’t afford to go to the mall and pay full price for clothes their kids will quickly grow out of. It’s a much-needed service to my community. It’s the circle of life — this business — and it’s really special to be a part of it.”
In addition to recycling, donating thousands of items to local charities every year, Kid to Kid hosts two annual charity events on a national level, which goes to support buildON, an organization that builds schools in developing countries and is committed to breaking the cycle of poverty and illiteracy. At these “Charity Fill-a-Bag Sales,” customers are able to stuff a bag with as many donated items into the bag as they can for just $15 with all money going directly to buildON. We also donate 5 cents per customer on an ongoing basis to buildON if they use their own shopping bag from home.
The partnership with buildON has been extraordinarily successful, with more than $500,000 raised to build more than 14 schools in developing countries like Mali, Burkina Faso, Senegal, Haiti, Nepal, Malawi, and Nicaragua.